winter / 2012
The magazine of branded content
For its marquee client’s 75th anniversary, Spafax employed a trio of editorial “buckets” to tell a brand—and a country’s—story.
The Army National Guard drafted iostudio to service their troops with a lifestyle magazine addressing their needs. Ten years later, they need it more than ever.
Letter from the Director
Fall 2012 Issue
Silent Joe’s Rob Tait breaks his silence on his personal codebook and what it means to him and his clients.
Investors Rally Around Content Tool
Some heavy hitters are betting big on a new aggregation assistant.
Is the RFP dead?
Points of Light
Doug Weaver Rethinks Your Value Proposition
Milking Media Channels
What's the best example of a brand amplifying audience?
Coca-Cola: Content is It
We asked AJ Brustein for specific examples of content that’s driving the conversation at the Coca-Cola Company Dasani cooler.
How’s Your Tao of Innovation?
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