winter / 2012

The magazine of branded content
Feature

Air Apparent

For its marquee client’s 75th anniversary, Spafax employed a trio of editorial “buckets” to tell a brand—and a country’s—story.
Storytelling

On Guard

The Army National Guard drafted iostudio to service their troops with a lifestyle magazine addressing their needs. Ten years later, they need it more than ever.
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Storytelling

Branded Video

Silent Joe’s Rob Tait breaks his silence on his personal codebook and what it means to him and his clients.
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Innovation

Investors Rally Around Content Tool

Some heavy hitters are betting big on a new aggregation assistant.
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Sales

Points of Light

Doug Weaver Rethinks Your Value Proposition
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Social Media

Milking Media Channels

What's the best example of a brand amplifying audience?
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People

Coca-Cola: Content is It

We asked AJ Brustein for specific examples of content that’s driving the conversation at the Coca-Cola Company Dasani cooler.
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