spring / 2013
The magazine of branded content
Channeling Avi Savar
Big Fuel’s Big Chief on his career-defining coup and the future of social
We interrogated the guys from Thrillist and asked them to surrender their secrets to successful branded content.
Linda Descano explains how the company’s content strategy sharpened after one key realization: Citi is more than just a bank.
Is 2013 the year of responsive design? We check in with award-winning interactive designer Jongmin Kim.
We go inside Ink Global’s editorial strategy to find how they empower their clients.
The Dockter is In
Northwestern wordsmith Jake Dockter approaches Wieden + Kennedy with an offer they find tough to refuse.
Blogging for Dollars
Thought leadership tools abound—can they convert? Should they?
Social media “rock star” Lori Ruff takes Mr. Finn’s LinkedIn profile to the cleaners.
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