spring / 2013

The magazine of branded content
Big Fuel’s Big Chief on his career-defining coup and the future of social
Storytelling

Secret Sauce

We interrogated the guys from Thrillist and asked them to surrender their secrets to successful branded content.
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People

Citi View

Linda Descano explains how the company’s content strategy sharpened after one key realization: Citi is more than just a bank.
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Innovation

Breaking Ground

Is 2013 the year of responsive design? We check in with award-winning interactive designer Jongmin Kim.
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Storytelling

Going, Going…

We go inside Ink Global’s editorial strategy to find how they empower their clients.
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Storytelling

The Dockter is In

Northwestern wordsmith Jake Dockter approaches Wieden + Kennedy with an offer they find tough to refuse.
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Sales

Blogging for Dollars

Thought leadership tools abound—can they convert? Should they?
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Social Media

Media Makeover

Social media “rock star” Lori Ruff takes Mr. Finn’s LinkedIn profile to the cleaners.
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