summer / 2013
The magazine of branded content
Our chat with McMurry/TMG digital strategist Andrew Hanelly.
Meet the mind that helps global B-to-B content marketers understand what's going on in buyers' heads.
Know Your Audience
We go beyond the jargon with Rosetta Marketing Group’s Jason Tabeling and learn the patented secrets of the customer journey.
Ten years ago, Hanley Wood Marketing pitched a unique content program to Sherwin-Williams. Creative director Dobby Gibson tells us how it’s yielded a legacy relationship.
Pearl Award-winning thought leadership program empowers client.
The Glossi Treatment
Tech CEO Matt Edelman won't be content until Glossi is your platform of choice.
Just for Kicks
Former History Channel exec helps the Rockettes brand get a leg up.
Art Meets Commerce
How a Brooklyn-based filmmaking shop found inspiration in its work for TED Talk.
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