winter / 2013

The magazine of branded content
Feature

Mind Mapping

Arnold Worldwide UX guru navigates the buyer journey by starting inside their heads—and ignoring cardinal rules.
Innovation

Video Vigilance

Increasingly crowded content channels require optimization and that's the focus at Pixability.
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Social Media

Social Scientist

Twitter’s gone public, and SocialFlow CEO Jim Anderson sees social media growing up.
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Storytelling

Root Awakening

An appetite for thought leadership and brand burnishing led US Foods to Imagination. Cue the food puns.
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People

Pedigree Position

WSJ Content Studio Chief Robin Riddle on the power of legacy media.
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Storytelling

The Sound of Content

A history of industrial musicals offers a rollicking glimpse into days of branded content gone by.
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Storytelling

Huge Insights

Data driven content strategy harkens a renaissance.
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People

HealthBizDecoded—DECODED!

Xerox looks to newsroom copy to amplify its new vertical.
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