spring / 2014

The magazine of branded content
Content shop Story Worldwide helps a client emerge from a deep freeze.
Storytelling

Formula (1) for Success. Hint: it’s the pits!

Red Bull’s category-leading publication maintains pole position as an amped-up brand vehicle.
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People

Agent Provocateur

Matt Bonin, Ogilvy’s Chief Production Officer, reports from the front line of a shifting agency landscape.
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Storytelling

RX: Content

The academic medical center Cleveland Clinic has gone to great pains to show the industry that five posts a day keep the competition at bay.
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People

Stories Go Global

Content gets to work at Edelman as the world’s largest privately held P.R. agency embraces storytelling.
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People

Brand News

Brad Feldman’s task is to tap the New York Post’s newsroom voice for the media property’s “native ad” division. Will brands come along for the ride?
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Innovation

Serial Data

Can content curated by user algorithms save listener-supported radio?
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People

Full Bloom

Behind the scenes at kbs+ Content Labs with Chief Strategy Officer Jonah Bloom
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People

Branded Content: In Vogue... Vanity Fair and GQ too

Condé Nast's new director of branded content leads the charge to enlighten the world's greatest luxury brands.
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