spring / 2014
The magazine of branded content
Green Giant Finds Himself
Content shop Story Worldwide helps a client emerge from a deep freeze.
Formula (1) for Success. Hint: it’s the pits!
Red Bull’s category-leading publication maintains pole position as an amped-up brand vehicle.
Matt Bonin, Ogilvy’s Chief Production Officer, reports from the front line of a shifting agency landscape.
The academic medical center Cleveland Clinic has gone to great pains to show the industry that five posts a day keep the competition at bay.
Stories Go Global
Content gets to work at Edelman as the world’s largest privately held P.R. agency embraces storytelling.
Brad Feldman’s task is to tap the New York Post’s newsroom voice for the media property’s “native ad” division. Will brands come along for the ride?
Can content curated by user algorithms save listener-supported radio?
Behind the scenes at kbs+ Content Labs with Chief Strategy Officer Jonah Bloom
Branded Content: In Vogue... Vanity Fair and GQ too
Condé Nast's new director of branded content leads the charge to enlighten the world's greatest luxury brands.
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