spring / 2015
The magazine of branded content
Simon Says: No B.S.
Welcome to the world of Ad Age’s Simon Dumenco, where using the term “Snackable” gets a punch in the face.
Three years after Youtility, Jay Baer sees companies facing challenges on a different front.
It's no surprise a shark lurks behind influencer marketing tool Little Bird.
How inbound marketing helped HubSpot VP of Content Joe Chernov recalibrate his career
Hardboiled Content Cop
Scott Donaton, the chief content officer at Digitas, wants the industry to elevate its game
The Write Way
How Ardath Albee has transformed the B-to-B buyer persona into an art form
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