summer / 2015
The magazine of branded content
The way Jay Acunzo sees it, all content starts with one question: “Why does your company exist?”
The Social Seller
Gerry Moran’s social media fluency adds clarity to boardroom discussions, but can it help 200,000 enterprise employees get up to speed?
How a chief brand manager is trying to add relevance to a 100-year-old company
Rebecca Lieb sees a rosy yet crowded future of content marketing through the lens of her exhaustive research
Andrew Davis’ mission to rid the world of meaningless content begins by imploring agencies to re-think how they measure it.
Global Content Strategist Kevin Nichols says brands need to re-think their current strategies.
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