winter / 2015
The magazine of branded content
How to create award winning whitepapers...
Winner of The Content Council’s Pearl Award for the best whitepaper program, Mike Winkleman shares his top 7 tips for creating award winning whitepapers
Top Ten Tips for creating…
Winner of The Content Council’s Pearl Award for the most effective email program, Susan Lagos-Hilt shares her top 10 tips for creating content for email
Eight easy Steps...
Eight easy steps to creating unique, useful, needle-moving content.
Two Ways To Create…
Hire the best editor and designer money can buy. Everything flows from there.
Publishing Executive Magazine EIC Denis Wilson describes how publishers can best make the leap to native ad programs
How Robert Michael Murray helped National Geographic become relevant on social media—and avert disaster
JWT director explains how branded content has fundamentally changed the way ad agencies think about brands
Content creation isn’t brain surgery, but don’t tell that to cognitive neuroscientist Dr. Carmen Simon
How HubSpot CEO Brian Halligan helps thousands of companies turn strangers into brand advocates.
The Artful Pitcher
UK-based Nic McCarthy’s 3 keys to a successful pitch & how content should be a piece of cake.
How content strategist Luke Kintigh helps build Intel’s digital magazine by navigating a post-click world
Kristina Halvorson’s views on content marketing frequently clash with the industry’s conventional wisdom. Let’s get her started.
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