winter / 2015

The magazine of branded content

How to create award winning whitepapers...

Winner of The Content Council’s Pearl Award for the best whitepaper program, Mike Winkleman shares his top 7 tips for creating award winning whitepapers
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Top Ten Tips for creating…

Winner of The Content Council’s Pearl Award for the most effective email program, Susan Lagos-Hilt shares her top 10 tips for creating content for email
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Eight easy Steps...

Eight easy steps to creating unique, useful, needle-moving content.
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Two Ways To Create…

Hire the best editor and designer money can buy. Everything flows from there.
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Native Born

Publishing Executive Magazine EIC Denis Wilson describes how publishers can best make the leap to native ad programs
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Future Storyteller

How Robert Michael Murray helped National Geographic become relevant on social media—and avert disaster
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Mission Control

JWT director explains how branded content has fundamentally changed the way ad agencies think about brands
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Simon Says

Content creation isn’t brain surgery, but don’t tell that to cognitive neuroscientist Dr. Carmen Simon
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Conversion Evangelist

How HubSpot CEO Brian Halligan helps thousands of companies turn strangers into brand advocates.
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The Artful Pitcher

UK-based Nic McCarthy’s 3 keys to a successful pitch & how content should be a piece of cake.
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Daily Intel

How content strategist Luke Kintigh helps build Intel’s digital magazine by navigating a post-click world
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Traffic Source

Kristina Halvorson’s views on content marketing frequently clash with the industry’s conventional wisdom. Let’s get her started.
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