winter / 2016

The magazine of branded content

Finding your influence

How influencer relations can take your brand to the next level
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Why your blog still matters

In a world where people’s attention spans are at an all-time low, and social media consumption is at an all-time high, is the blog still relevant?
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How To Create Content That Cuts Through The Noise

The Content Council’s John Caldwell Award Winner On How To Create Content That Cuts Through The Noise
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Winners of the Pearl Awards

Find out who is best of the best
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How to create award-winning content:

Meet the Scandinavian content marketing agency Spoon, which scooped nine accolades at our recent annual Pearl Awards.
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How to future proof your content

Four trends that successful businesses are using to keep themselves current and attractive to the consumer.
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4 Uses for Virtual Reality in Content:

Virtual reality is set to become the biggest content marketing trend of 2017.
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Manifest’s Nicholas Longano talks all things Virtual Reality

Nicholas Longano, from New York content agency Manifest, talks about the emergence of VR.
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The Future is Virtual

Virtual Reality is set to become the content marketing medium of the future, with many calling it the ‘next frontier of branded content’.
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