summer / 2017

The magazine of branded content

Understand your audience & give them content that they want

Andy Crestodina on using data to inform content
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Injecting comedy into content

Why a joke can capture an audience and keep them hooked
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Do you have a native advertising strategy?

Chad Pollitt on why native advertising is the perfect channel for top of the funnel content
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How Pepsi uses authentic storytelling to engage with its audience

Pepsi talks about its partnership with EMPIRE & supporting emerging musical talent with Sound Drop
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Goals + Data + Intuition

= Content Marketing’s secret sauce
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Why your website sucks

Brian Solis on how to engage with digitally-savvy consumers
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Your questions answered

David Carey shares his insights and expertise with you
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The atomic particle of marketing

Content strategist Rebecca Lieb reveals how content is rivaling traditional advertising and how you can prove its ROI
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