spring / 2018

The magazine of branded content

To innovate, play a different game

Shane Snow on the power of lateral thinking
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Facts Tell, Stories Sell

British Actor Dominic Colenso on the Secret of Great Storytelling
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GDPR: The Facts

All you need to know about Europe’s new data protection legislation
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Will your job be eaten by software?

Gerd Leonhard on the Future of Marketing in a Digital Age
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Organic social is dead

Jeff Bullas on why you’ve got to pay to play
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Best Creative Director

The Pearl Award Winner shares her secrets to success
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